Believe it or not, local search engine optimization has been around for a long time. Given below are a few tips to help you leverage local searches for your business.
The best way to start out with local SEO is to imagine that you are one of your prospects using a search engine. Before you can do SEO for your site, you have to get into the customer’s mind. Pretend you were using a search engine to find something you were selling, and consider what terms you would most likely search under. Pretend for a moment that your store carries golf accessories and nothing else. Many people search for the term “golf,” but this doesn’t describe what you sell, as it includes too many things If someone does a search for “golf courses,” they are not looking for what you are selling either. Some people, however, will type in “golf accessories,” and since this is your specialty, you should be targeting this keyword phrase. Many small businesses with websites bypass keyword phrases that are not the most popular but that could still generate customers. They only look at the most popular keyword phrases, which get a high number of searches but also have lots of competition. It helps you to target the most effective keywords if you can put yourself in the customer’s place. As you test various keywords and come up with more appropriate ones, you will get more traffic and you’ll be able to rank well for many different keywords in your niche.
The major search engines run local listing services like Google Places, Yahoo! Local and Bing Local, and claiming your profile is the first thing to do when visiting these sites. When you get into these sites, you’ll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. Doing this won’t take you long and it boosts your overall efforts at promoting your business. You should also post pictures to local site listings, as this gives you more credibility when people find your listing. Try to find the best pictures you have handy and upload them, so people have something to see when they find your listing. You want to portray your business as impressively as possible, so you should use quality pictures, though they don’t have to be perfect.
Try to diversify your anchor text. All SEO marketers understand that long tail keywords are valuable and that they can help raise your business’s rank in the search engines and if you are working with local SEO, those are the keywords you are using. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. For example let’s say you sell chocolate in New York: don’t just concentrate on “New York Chocolate Store”. Other options you can try include “Chocolate Stores in Manhattan, New York” and “Chocolate Store in New York.” Always remember that search engines place high value on anchor texts and that means that you need to try to use as many different variations as you can if you want to increase your site’s rank. Do not lose sight of the type of business environment existing on the internet. It is the possibility for sudden change in some of the operating rules that can really throw you for a loop. If you are smart about how you go about your business, then you will understand the implications in terms of diversifying. If seo is possibly something you can include with the way you promote, then that is a positive but think about what that could possibly mean in terms of the long term. When you analyze anything new for possible inclusion in your marketing arsenal, you need to be completely objective. Still, though, we generally think it is more important to not have fear but rather be cautious with your business.
If you use these local SEO tactics, you will find that you can get publicity for your business and more traffic to your site.
Even though you have read about backlink and some tips and ideas, there is a ton more information that is relevant and valuable.
But do keep in mind that how you execute what you learn will have more of an impact one way or the other. We tend to think many small web businesses are averse to advertising mainly because of the stigma of paying for it, and that is a mistake in our view. It can be exciting when you try out some new approach or strategy, but do not dive into it just yet. So what you want to do is simply place one or two ads and see what the numbers tell you. But really when you think about it, it is a bit of good sense to dip your toes in the water and see how it is. That is a prime example of one of those valuable lessons you can and should carry with you from here on out.